Why Are Organic Mattresses So Expensive? (And How NaturBed Makes Them Affordable)

The Sticker Shock of Organic Mattresses

At NaturBed we are constantly asked "why are the mattresses so cheap?" or "what's the catch?". No way around the fact that organic mattresses are often a lot more expensive. Start shopping for an organic mattress and you’ll likely run into prices in the $4,500–$8,500 range. Most people assume the cost comes from higher-quality materials, and while organic latex, wool, and cotton are more expensive than petroleum-based foams, a huge portion of the price comes from somewhere else: certifications and middlemen.

The Hidden Cost of Certifications

• Popular certifications (GOTS, GOLS, Greenguard) are expensive for manufacturers to obtain and maintain.

• Brands pass these costs directly to consumers, adding hundreds or even thousands of dollars to the final price tag.

• Certifications look impressive on a website, but they don’t magically make the raw materials healthier, they only verify what’s already true.

The Truth: It’s About the Materials, Not the Logo

• Organic cotton, wool, and latex are naturally healthier, safer, and longer-lasting than synthetic foams.

• A certification logo doesn’t change the sleep quality, it just changes the cost.

• At NaturBed, we use the same organic materials that luxury organic mattress companies use, we even make them in the same factories, but we don’t tack on certification fees to inflate the price. We'd rather give you a healthy good night's sleep for a lot less money.

Why Factory-to-Consumer Saves You Money

• Traditional mattress brands rely on retail stores, distributors, and commissioned salespeople.

• Every layer of middlemen adds more markup before the mattress reaches your bedroom.

• NaturBed skips the retail store overhead and ships directly from the factory to you.

• The result: a premium organic mattress at nearly half the price of the big-name brands.

The Honest Truth About Healthy Sleep

Healthy sleep should never be a luxury product. By cutting the cost of expensive certifications and retail markups, commissions, advertising and retail stores, NaturBed makes it possible for families to enjoy an organic, chemical-free mattress without draining their savings.

Don’t pay extra for logos or middlemen. With NaturBed, you get the same organic comfort and quality—delivered straight from the factory to your door—at a price that finally makes sense.